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INTERIOR DESIGN: T-MAGI AND 'THE TIME OF YOU '

L’ora del tè a Copenaghen è caldeggiata da T-Magi, il nuovo negozio del marchio francese di tè Mariage Fréres .
Un progetto di WE Architecture , “fresco” studio d’architetti situato proprio nella capitale danese.
The showroom was designed as a great showcase, where the main protagonists are the products of the brand Mariage Frères.

small holes of various sizes, perforated walls and inside the bar, create a play of transparency, not due to intrinsic characteristics of the material used but rather by the processes applied in the same experimental . The holes suggest the three-dimensional image of a teapot.

The dark outside, and a play of light inside to store, manage to glimpse the shape of the teapot, drawing attention to the exhibition space, even when the showroom is closed.

milky white on the walls, you can see the different varieties of tea contained in glass bottles, which can be smelled by the customer, which directs us towards the choice of the final product.

Since green tea red tea, from white to black, all chosen through two senses: sight and 'sense of smell.
The simple and elegant design, and how "sensory" to choose the products allows the consumer to make an emotional journey of the goods exclusive of Mariage Frères
(photo by Enoch Holsegard )

article: Katia Davoli

Inglese Versione:

T-Magi in Copenhagen is a new Tea Shop for the French Mariage Frères products. It’s a project by WE Architecture , an innovating architecture office based in the Danish capital.
Its showroom is conceived as a big window displaying all the Marriage Frères products.
The walls and the inner bar have different sized little holes setting up a transparence impression, not given by the intrinsic features of the material used, but by the experimental process it undergone. Those holes suggest the tridimensional image of a teapot.
The outer darkness, combined with the inner lights of the shop, give a glimpse of the teapot’s shape, highlighting the showroom even when it’s closed.
Against the milk-white walls, small glass bottles contain the wide variety of tea customers can smell in order to make the final choice.
All kinds of tea, the green one, the red one, the white one or the black one, are chosen through two senses: sight and hearing.
A plain and elegant design and a “sensory” way of choosing among the items take the consumer into a perceptive journey among the exclusive Mariage Frères products.
(Photo by Enok Holsegard )

Translation by :  Francesca G.Stara